The Ethics Sustainability of the News Business: the Perception and Discourse of the Media Managers

Abstract

In the steering committee of the Spanish media a lower perception of lack of ethics as conflict of entity within the journalistic sector prevails. At the side of the directors and managers there is not an unequivocal admission of possible guilt and responsibility, despite being members of the media system. It is usual that the vision of the company they lead and manage has a more ethical behaviour than the rivals, distortion that is detected in the same way in the whole of the information professionals.