An Eulogy on Literality. A (Im)possible Anthropology for the Infotainment Era.

Abstract

Present article aims at the exploration of consequences deriving from the brand new modes of digital and mass communication. These new modes bear on them a known effect on cognitive, social and political users. The new and privileged mode is oriented to a very particular use via its protocols –a means that reduces texts and interfaces to the tasks of algorithmic signs. The user is forced consequently to reduce her own texts' extension and content, so her communicative experiences, to a minimum. On the extreme, the ideal 'literal meaning' that needs no translation by the algorithm. Knowledge is shrinked to an information flux, where the important part is the one on interchange and commerce merely. And thus the user present in each one of the communication poles is then reduced herself to just a consumer and owner of data.